Privacy policy

Privacy Policy – Ruminate

Effective Date: 3 March 2026

Ruminate (Global Commodity Distribution (Pty) Ltd, Reg: 2019/021299/07) respects your privacy and is committed to protecting your personal information in accordance with the Protection of Personal Information Act (POPIA) of South Africa and, where applicable, the General Data Protection Regulation (GDPR).

This policy explains how we collect, use, and protect your information when you use our website or book a hiking experience with us.

1. Information We Collect

When you visit our website or make a booking, we may collect:

Personal Information

Full name
Email address
Phone number
Nationality
Emergency contact details

Booking Information

Tour selected
Fitness level (for safety purposes)
Medical information you voluntarily provide
Payment confirmation details

Technical Information

IP address
Browser type
Website usage data (via cookies)

2. How We Use Your Information

We use your information to:

Confirm and manage your booking
Communicate important hike details
Ensure your safety during the experience
Process payments securely
Improve our website and services
Send marketing emails (only if you opt in)

We do not sell or rent your personal information to third parties.

3. Payment Processing

Payments are processed securely through third-party payment providers integrated with Shopify. Ruminate does not store your full card details.

4. Sharing of Information

We may share your information with:

Guides assisting with your hike
Third-party operators (if you book a partner activity)
Payment processors
Legal or regulatory authorities if required by law

All service providers are required to handle your data securely.

5. Cookies

Our website uses cookies to improve your browsing experience and analyze traffic.

You may disable cookies in your browser settings; however, some website features may not function properly.

6. Data Security

We take reasonable technical and organizational measures to protect your personal information against unauthorized access, loss, or misuse.

However, no online system can be guaranteed 100% secure.

7. Your Rights

Under POPIA (and GDPR where applicable), you have the right to:

Request access to your personal information
Request correction of inaccurate information
Request deletion of your data (subject to legal requirements)
Withdraw consent for marketing communications

To exercise these rights, contact us at:
support@ruminate.co.za

8. Data Retention

We retain booking information for accounting and legal purposes as required under South African law. Marketing data is retained until you unsubscribe.